Surveys were conducted following “Stop Child Spanking” media campaigns in 1995, 1997 and 2000, which aimed to change public opinion on spanking children. In 2000, the research company EMOR questioned 505 adults and found that the campaign was noticed by 79% of respondents (compared with 67% in 1995). In 1995 and 2000, just over four out of ten respondents continued to support the use of corporal punishment (42% and 41% respectively); the percentage of those opposing corporal punishment appeared to fall, from 58% in 1995 to 55% in 2000.
(Reported in Government response to UN Study on Violence Against Children Questionnaire, 2005)